blog address: https://www.nehanet.com/chaos-to-competency/crms-are-about-business-process-management/
blog details: Improving customer relationships is a secondary benefit of implementing a CRM and not the main goal. The main goal should be business process management. Not having this as a goal leads to a majority of CRM implementation failures. Let’s take a closer look at the BPM aspect now.
Consider the number of people and the number of internal business processes involved in finding, developing, and acquiring a new customer — and then maintaining customer satisfaction as an existing customer.
keywords: CRM,ManufacturingSoftware, SemiconductorsSoftware
member since: Feb 12, 2021 | Viewed: 217