Digital Marketing

What is Digital Marketing?

Why do you need Digital Marketing?

Affordable & Reasonable:

Using Digital Marketing as a tactic in order to grow your business and connect more with your targeted audience, is the most reasonable and affordable option you can find. There might be high prices available but these days when the digital platform is being used at such a large space, it is easy and cheap to put out ' ads ' and attract a large audience.

Access Of Mobile:

Here are some statistics for you, according to the Data Report, there are 5.15 billion unique mobile phone users in the world today ( by GSMA Intelligence ). This total number of unique mobile users around the world grew by 121 million in the past 12 months.

The latest data by Ericson show that the number of mobile subscriptions associated with smartphones now exceeds 6 billion, accounting for 74 % of the mobile handsets in use around the world today.

Since people use mobiles at this level, they are already highly connected with each other and now through digital marketing, you can get connected to them, easily.

Reach through Digital Marketing:

The trend right now is the average person spends over 2 hours a day on social media. Teenagers average of 9 hours. And top reasons as to why people spend their time on their mobile phones is to shop the products that are continuously being advertised by different producers on their phones. Social media and advertising are only pieces of digital marketing but when integrated and put together, they reach a wide audience that won't be possible otherwise.

So, the reach of digital marketing is exceptional. The minute to understand the technical know-how behind it, you will easily know how to reach people. You can maximize your reach once you know how to set your ROI for social media advertising.

Helpful for Small Businesses:

Digital Marketing is like a beacon of hope for small businesses. They can market their product to any platform they like without any kind of physical intimidation by big departmental stores. We have all seen how the commencement of amazon changed the market scenario. They cut their prices, with low prices people get attracted and then just acquire the small business companies into its umbrella.

You might have noticed how whenever Walmart opens in an area, all the small store closes down. Same is with Starbucks, with its establishment, all the small Cuban coffee shops also close down.

More Targeted Marketing

With search advertising, you can target people with a very specific:

• Challenge
• Goal
• Profession
• Education level
• Buying behaviour And more

Through this search advertising, you can see which age groups you would want your product to reach and design your advertisements according to those yardsticks. For example: if you are targeting a group which belong to the ages of 10-15 years, you would want to use bright colours and catchy designs to attract them more. If you are targeting people of higher ages i.e. adults, then you might want to use more neutral colours which brings a certain level of sophistication to the design and attracts people to try that product.

More Advanced Analytics:

With more technology at our disposal these days, we can figure out and analyse the smallest things. For example, we can actually identify at what time an ad would be the most effective which will attract most people into buying it.

• If they interacted with it
• If they liked it
• If they lingered on it
• If they shared it with a friend
• If it prompted another action
• If it led to a sale down the road (this is important when deciding how to best spend money)

• Who’s most interested in your ads
• What are they like
• What makes them more likely to take an action
• Who is easiest to convert
• Who spends more
• What do they do online
• What terms do they use to find you online
• Which websites do they visit that lead them to yours

Types of Digital Marketing

SEO ( Seach Engine Optimization ):

Through this technique, you can increase your rank when people search for a specific keyword thereby it will automatically increase the influx of traffic to your website. While PPC and targeting have their own place in inducing traffic to a website, traffic earned through the means of search engine optimization has a huge influence on the search rankings and by extension, the organic traffic as wel

Paid Search:

Paid search, or pay-per-click (PPC) advertising, is the topmost result of a search engine results page ( SERP ). Many of the times, people add various kinds of ads to different pages and when people search for such pages, the ads appear. Whenever these ads are being added to, that is a part of targeting the specific audience into buying that advertise the product. This has been a highly effective tool for digital marketing. They intend to boost website traffic by delivery appropriate ads to the right places.

Content Marketing

This specific tool is employed not only to advertise the product to the consumers but also to provide relevant information to those who are seeking it. This included various components such as Blog Posts, Ebooks and Whitepapers, even Infographics. This tactic leads to brand awareness and also show people that the company who they choose to hire, has the perfect knowledge of the type of industry they are operating under. Writing and publishing articles, blogs let people know the heights of awareness that a company has. This might convert website visitors or just curious readers into customers. Ebooks and Whitepapers, on the other hand, takes it up a notch, they intend to educate the customer even more than when he/she is done reading the content, he'll walk away smarter than before.

Social Media Marketing:

More than half of the world is using social media. According to Data Portal, 3.96 billion global users have put global social media penetration at 51%. It acquires 1 million users each day. Every day the world feels even more connected than the last day. Since the use of social media is so hyped, it is natural that there are social media campaigns being led by companies in order to promote their products.

• Facebook.
• Twitter.
• LinkedIn.
• Instagram.
• Snapchat.
• Pinterest.

By marketing on these platforms, you can easily reach the audience and integrate more people. You can schedule content and even monitor how well the ads interact with the people.

Affiliate Marketing

Through these people especially hire others to promote their product. This tactic has been employed by many companies which acquire many ' bloggers ' these days for promotion. These people work under commission. This specific tactic is used through:

• Hosting video ads through the YouTube Partner Program.
• Posting affiliate links from your social media accounts.

Native Advertising:

Many websites that are content-based, features paid content alongside them. This is a form of native advertising. For example, Almost all social media sites are covered with many advertisements. Instagram, Facebook, Buzzfeed, HuffPost and many more.

Market Automation:

The definition is that Marketing automation is a technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically. It serves to design the tools that streamline the most complicated tasks, consuming responsibilities and simplify them. It implements the digital marketing strategy without you doing the task of pressing ' send ' to each and every email, message, post or campaigns you create.

Email Newsletters:

Through this, it does not let you send emails automatically to all the subscribers. It only allows you to send emails to the people who want to see them. It lessens or expands your contact list according to your needs.

Leading Workflows:

Through this method, you can easily spend less time in a task which was very time-consuming. Identifying leads, generating them and then converting them into customers is a long process. But now it gets easy to automate the kind of content that would easily convert those leads into customers.

Social Media Posts:

The people who operate on a digital platform, need to post continuously to keep people engaged with their content. This is a very time-consuming process. Through social media post scheduling, you can focus more on the kind of content you create rather than posting it and keep people engaged.

Campaign tracking & Reporting:

There are many platforms from where you try to interact with the customers that are, emails, social media posting, webpages, phone calls, messages and more. Through campaigning and tracking, you can easily streamline and simplify the process of interacting with the customers, track the progress that the content is making and develop different strategies accordingly.

Email Marketing

Types of Emails sent:

• Blog subscription newsletters
• Follow-up emails to website visitors who downloaded something
• Customer welcome emails
• Holiday promotions to loyalty program members
• Tips or similar series of emails for customer nurturing

People use email marketing as a way of communicating more closely and engaging people in their product. Through emails, companies offer discount coupons and various other combo offers that might attract people.

Inbound Marketing:

Throughout a buyers journey, inbound marketing aims to incite and excite the customer into buying a product. It uses almost every digital marketing tactic in the book to succeed in making the sale to that one customer.

• Blogging vs. pop-up ads
• Video marketing vs. commercial advertising
• Email contact lists vs. email spam

Online PR

By definition, Online PR refers to the use of the internet to communicate with both potential and current customers in the public realm. It functions as the web relationship influence among the cyber citizens and it aims to make desirable comments about an organization, its products and services, news viewed by its target audiences and lessen its undesirable comments to a large degree.

It includes reporters outreach through social media platforms like we have seen how many programs are now held through video calling and are streamed on twitter and Youtube even Instagram. It engages online reviewing of the company and personal comments on the blogs as well as websites.

Sponsored Content:

Through this method, companies pay other brands to use their product and sponsor them which by result helps in the promotion of the company, its brand name and the product.

This tactic is also employed by companies who have started sponsoring the ' influencers ' which are present in the industry. They show that they are using so & so product and post photos or videos using it on their social media. the profit works two ways as it promotes the product and with that, the influencer also earns a commission. People who have successful websites also post the sponsored content on their web pages.

Conclusion

Spider India has its offices in Chennai, India. It is a major mobile app development company which is growing and expanding by the minute. It has a team of highly skilled and experienced people who will put their expertise in creating a unique product for your that will stand out. With that being said, our prices are very reasonable and affordable. You will not have to worry about that. With prices being reasonable, we never compromise that factor with the quality of the product.

We communicate with our consumers very well and try to bring them on board while taking every crucial step to ensure their satisfaction.

Our digital marketing team has an in-depth knowledge of all the tactics and methods that can be employed and increase your companies sales. They first get to know the model of the business and then according to it, develop a marketing strategy which would prove profitable. They will most definitely boost your internet traffic and interaction with the customers to another level. We provide an unmatchable service with customer satisfaction as our goal.