DIGITAL MARKETING

                                               WHAT IS DIGITAL MARKETING                                                  AND                         WHY  IT IS IMPORTANT                     1 .  WHAT IS DIGITAL MARKETING .                Virtual marketing, additionally known as on-line advertising, is the merchandising of brands to hook up with capability customers the usage of the internet and different forms of digital communique. This includes now not simplest e mail, social media, and web-based marketing, however also text and multimedia messages as a advertising channel. Essentially, if a advertising and marketing campaign includes digital communication, it's virtual marketing.             Digital marketing poses special challenges for its purveyors.               Digital channels gain fleetly, and digital marketers have to keep         up with how these channels work, how they are used by                     receivers, and how to use these channels to effectively vend