A Guide to Local SEO




Is your business going unnoticed? Are you getting customer visits to your store? Are customers finding your business on Google? 

To answer these questions, let us first discuss what is Local SEO.


What is local SEO?

Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses, primarily those with brick-and-mortar locations. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas.

Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.

With local SEO, businesses can use this to position their products and services to local prospects and customers searching for them. 


Local SEO Tips

1. Optimize for Google My Business.

2. Engage on social media and add posts to Google My Business.

3. Ensure your name, address, and phone number are consistent online.

4. Optimize online directories and citations.

5. Perform a local SEO audit.

6. Improve your internal linking structure.


Ranking Factors of Local SEO:

1. Google My Business Ranking Factors

2. Online Citations  

3. Social Listing

4. NAP (Name, Address, and Phone Number)  

5. Structured Data Markup  

6. CTR (Click-Through Rate)  


Local SEO is important 

 Local SEO is important because many people use search engines to find local businesses.

30% of all mobile searches are related to location.

78% of people who search for something nearby on their phones visit the business within a day.

28% of searches for something nearby result in a purchase.

In short, customers are searching for your business. If you’re not there, you’re leaving money on the table.


How does local SEO work?

Local SEO is a game of two halves because Google shows two types of search results for local searches. These are “map pack” results and organic “blue link” results. You can rank on both of them.

Map pack results

The map pack (aka local pack) is a Google SERP feature that shows the top local business listings and a map. It often appears at the very top of Google’s search results for local searches.

Organic search results

The “regular” organic search results are the “10 blue links” that we’re all familiar with. They usually appear below the “map pack” results.


Reasons All Local Businesses Should Invest in Local SEO

1. Google is the New Yellow Pages: Until recently, the tried and true strategy for local businesses was to place an ad in the Yellow Pages and wait for the phone to ring. Today, though, a stunning 97% of people search for local businesses online, and Google is by far the most popular option.

2. Free Traffic: Although search advertising can be a very effective channel, it’s hard to beat free. If you boost your organic Google rankings, you can take advantage of an ongoing stream of free traffic that you can convert into customers.

3. Level Playing Field: Local SEO is one area where small local businesses are on an equal playing field with larger, national businesses. And if you implement Local SEO best practices, it’s not uncommon to gain first-page rankings in as little as 30 days.


Conclusion:

 Local SEO is an integral part of any SEO strategy for local businesses. Local SEO will help your audience find you when they search online if you have a storefront or service area. We hope you find this article helpful in your journey to gain brand recognition and authority on the net. 


 


 


Comments

Popular posts from this blog

software testing

NEW HORIZON COLLEGE BANGALORE / BRAINXEDUCATION