5 Most Important Significant KPIs For PPC Campaigns

PPC is an advertising model in which advertisers pay for each click on their ad. The purpose of drive traffic to your website and generate leads or sales.

There are 7 types of PPC campaigns:

• Search Ads
• Display Ads
• Shopping Ads
• Video Ads
• Remarketing Ads
• Amazon Advertsing
• App Ads

Each type of campaign has its own benefits of KPIs, so it’s important to choose the right campaign for your business goals.

1. Search Ads

Search Ads are a type of online advertising that allows businesses to display their ad to users who are searching for specific keywords on a search engine, such as Google. Search Ads are a form of pay-per-click (PPC) advertising, and KPIs which means businesses only pay when someone clicks on their ad. 

Search Ads can be an effective way to reach potential customers who are actively searching for products or services that your business offers. If you are considering using Search Ads for your business, there are a few things you should keep in mind, such as your budget, your keywords, and your target audience. 

2. Display Ads

Display advertising is a uses visual elements to promote a product, service, or brand. Display ads are often found on websites, social media platforms, and apps. They can be in the form of static images, GIFs, or videos. 

It  is a powerful tool because it allows you to use visuals to tell a story and capture attention. In addition, display advertising can be very targeted, so you can reach your ideal customer with laser precision. 

3. Shopping Ads

Shopping Ads are a type of paid advertising that allows retailers to showcase their products in search results. Shopping Ads are displayed as a product image, price, and the name of the retailer, and can appear on both Google.com and Google Shopping. 

Shopping Ads are an effective way to reach potential customers who are already interested in what you are selling. When a user searches for a product that you sell, your Shopping Ad will appear in the search results, allowing you to grab their attention and get them to click through to your website.

4. Video Ads 

Video advertising is one of the most effective and popular ways to promote your company. PPC allows you to connect with your audience on a more personal level, and it’s also a great way to showcase your brand’s personality.

First and foremost, you must ensure that your video is of high quality and professionally produced. Second, ensure that your video is tailored to your intended audience in KPIs. Finally, ensure that your video is properly optimised for search engine optimization (SEO). 

5. Remarketing Ads

Nowadays, a large percentage of internet users run into remarkable ads in some capacity. PPC (Pay-Per-Click) marketing and KPIs is currently the most widely used type of Remarking Ads. Through this form of marketing, companies can reach consumers who have previously expressed interest in their goods or services.

Using PPC advertising has a variety of advantages, including the ability to reach a sizable audience of potential clients, the ability to monitor results, and the ability to manage costs. However, there are some drawbacks to using this type of advertising, such as the potential for high click-through rates and the potential for click fraud.

6. Amazon Advertsing

Amazon Advertising is a form of advertising that allows companies to advertise their products on Amazon.com. This form of advertising is also known as pay-per-click (PPC) advertising. In KPIs Amazon allows companies to bid on keywords that are relevant to their products. When a customer searches for a keyword that a company has bid on, their ad will appear in the search results. 

7. App Ads

The app market is expanding at a breakneck pace. In 2018, the Google Play Store alone had over 2.1 million apps available for download. 

One method is to use app advertisements. App ads are a type of pay-per-click (PPC) advertising that allows you to promote your app across multiple platforms, such as the Google Play Store and the Apple App Store.

App ads can be an excellent way to get your app in front of a larger audience and increase its visibility. They can, however, be expensive.