blog address: https://nextvee.com/5-most-important-significant-kpis-for-ppc-campaigns/
What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. Advertisers bid on keywords that they believe people are searching for when looking for products or services like theirs. When someone searches for those keywords, their ad may appear in the search engine results page (SERP).
keywords: google ad , search ad
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