HOW TO USE LINKEDIN ANALYTICS FOR B2B AUDIENCE
LinkedIn
is one of the most popular social networking sites on the internet. It has over
500 million members and is used by professionals around the world to connect
with one another. Companies can use LinkedIn to market their products and
services to potential buyers and customers, generate leads, and drive sales. In
this article, we’ll show you how you can use LinkedIn Analytics for B2B
audience to improve your marketing results.
LinkedIn
Analytics is a powerful tool that you can use to measure the effectiveness of
your marketing efforts. It can help you identify the strategies that are most
effective for your business and find ways to improve your campaigns. We'll show
you how to set up an Analytics account and set up some basic reports to help
you learn more about your audience and improve your marketing campaigns.
SET UP AN LINKEDIN ANALYTICS ACCOUNT
To set up an Analytics account,
Ø You'll
need to log in to your LinkedIn account and click on the "Analytics"
tab on the menu bar.
Ø Then,
click on "Create an account." You'll need to provide your name
and email address and choose a password to complete the setup process
Ø You'll
also need to choose the time zone for your Analytics account. This
controls the time range for all of your reports, so it's important to choose
one that corresponds with the time when the majority of your prospects and
customers are likely to view your marketing campaigns.
Ø Next,
you'll need to give your account a name and assign it an owner typically
this will be you, if you're the only person in your organization who will be
using Analytics for LinkedIn.
Ø To
create a new view, click on your profile photo in the upper-right corner of the
page and select "Analytics." From there, select "Create
View" from the left-hand menu; this will bring you to a new screen
where you'll be able to give your new view a name and description.
Ø Once
you've created your new view, you'll need to set it up so you can start
gathering data and analysing it. To do so, click on the settings icon to the
right of the view name you've just created. The Settings screen will show you
the basic information about your view, including how many people viewed it in
the last day, total members on your network, how many leads your members
generated in the last month, and a breakdown of the percentage of those leads
that came from first-degree connections vs. second-degree connections.
Ø The
Settings screen will show you the basic information about your view, including
how many people viewed it on the last day, the total members on your network,
how many leads your members generated in the last month, and a breakdown of the
percentage of those leads that came from first-degree connections vs.
second-degree connections.
Ø The
icon in the upper-right corner of the screen will display the actions you can
perform with your analytics data, including sorting, filtering, and exporting
the data to other analytic platforms.
Ø You
can click on these icons to jump directly to the actions you can take. In the
Reports tab, you can generate different reports on your network by viewing the
various options on the left side of the page.
Ø You can also schedule report notifications and
get daily alerts on particular metrics that you're interested in tracking.
Ø Finally,
in the Communications tab, you can view communications from LinkedIn that you
have received along with member suggestions to help improve your profile. You
can also adjust your profile settings by clicking on the options on the
right-hand side of the page.
Ø Click on the icon in the upper right corner of
your screen to access all of your profile's settings and adjust them
accordingly. Also, you can use the various filters available on the right side
of the page to get information on specific members or companies.
CONCLUSION:
This is a broad-level strategy that leaves you
lots of room to trace down more precise strategies. LinkedIn offers a lot of
opportunities and is the ideal resource for B2B marketing.
But without the
right knowledge, it becomes just another time-sucking social network. Next time
you’re on LinkedIn, spend at least thirty minutes doing some advanced searches
or group searches, and see if you don’t come up with at least five prospects.
It’s a start, and it
could very well turn into your next B2B sale.
MAIL ID : nidmindia@gmail.com
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