Every marketer is aware of the role that intent data plays in B2B intent-based marketing but it is equally vital to verify the data collected before it is used by the team. The data can either be extracted with the help of an in-house team or outsourced from reliable third-party B2B intent data providers. There are multiple ways to augment ROI with intent-based marketing and for that, it is important to identify prospects, know buyer intent, and understand the baseline of a business.
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