Celebrities are created: An ode to PR Agencies

Category: Academics

Gone are the days when a person became successful only on the basis of his hard work and consistency. Now a days one needs an extra factor. As we are living in the era of revolution in the field of media and communication we cannot deny its importance in image and media management. Stars; as many of them are referred may or may not accept it and give credit of their stardom to Public Relations Firms. But a kolavari or a Gangnam style happen not only due to their sheer quality but because of the hype created around these by their respective PR agencies. A beginner who is pacing towards stardom has to be aware of every pros and cons of the action he takes and for those things which he gives a miss. Generally the beginners are youngsters and don’t know what would be appropriate for them and what would be harmful for their image. A PR Consultancy comes in picture at this stage. These consultancies not only give a boost to the image of the beginner but also act swiftly in situations of crisis management. The PR companies consist of various experienced individuals who groom the person by making him aware of the way in which he should conduct in public. Earlier the celebrities were reckless and many of them suffered due to their recklessness. Rajesh Khanna who was the first superstar would have continued to reign the silver screen for many more years than he actually did and the major reason for his failure was the negative image created around him. Had there been a proper Public Relations firm he would have been warned of the consequences earlier and may have been saved from having such a short stint at the top. In a recent interview Bollywood actress Radhika Apte had given a statement that the PR teams of celebrities work harder than them and it is because of them that a celebrity is acknowledged as one. It is not only the cinema stars who are affected by professional help of PR agencies. There are a varied list of people and organisation who take the help of PR Professionals to gain popularity.