Electronic mail marketing has evolved significantly in the United Kingdom over the years. Some of the main turning moments in the evolution of electronic mail marketing in the United Kingdom are as follows: In the early days of electronic mail marketing, businesses would simply send out mass electronic mails to a list of subscribers. This strategy was not highly targeted, and many receivers perceived these electronic mails as obnoxious and undesired. The growth of permission-based electronic mail marketing: In the late 1990s and early 2000s, authorization based electronic mail marketing became widespread. This method entails requesting subscribers for permission to send those electronic mails, resulting in increased engagement rates and more tailored messages. The advent of electronic mail automation: As electronic mail marketing grew in prominence, automation became a must-have tool for marketers. Automatic electronic mails, such as welcome electronic mails and abandoned cart reminders, enabled businesses to send tailored messages to their subscribers while needing little administrative work. GDPR’s Implications: In May 2018, the General Data Protection Regulation (GDPR) went into effect, requiring businesses to get explicit agreement from subscribers before sending them marketing electronic mails. As a result, several businesses have updated their electronic mail marketing strategies and been more upfront about data gathering and utilisation. Personalization is important: In recent years, electronic mail marketing has grown increasingly personalised. Marketers use data to produce highly targeted and personalised electronic mail messages that are well received by subscribers. Generally, electronic mail marketing in the United Kingdom has progressed from bulk mailings to highly targeted and individualised efforts. Electronic mail marketing is getting more complex and focused on creating connections with subscribers, thanks to the advent of automation and the impact of GDPR.
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