DIGITAL MARKETING The term digital marketing was initially utilized as a part of 1990,s. The advanced age brought off with the happening to the web and the improvement of the web1.0 stage. The web 1.0stage permitted clients to discover the data they needed, yet did not permit them to share this data over the web. up until then, advertisers worldwide were as yet uncertain of the computerized stage .they did,t know whether their systems would work since the web ad was not observed across the board organization. The start of digital marketing technology can be traced back to the 1980,s when computers became stylish adequate to store the massive capacities of customer information. Because they make the competition and SEO and digital marketing will be live till google AdWords die . in other words, google earns money because of us. we make the competition, a healthy competition .people started going for AdWords when they don't get the right results at the right time. Maybe it started after the Cassandra April 2003. The history of digital in India can be traced back to the year 1995 with the launch of internet services. This was the first baby step that led to the digital marketing revolution in India. The internet service was launched in India on August 15, 1995, by vol. vinyl was acquired by the tata group and renamed Tata communications in 2008. However, until 2000, internet services were used just by 0.5% of the population in India .it was after the year 2008 when the real growth of internet usage started in India. The period between 2008 -2010 saw the highest jump in the number of new digital marketing companies being launched and thousands of new recruitment in the digital marketing sector. in 2013 the internet user base in India touched 193,204,330 which covered around 15% of the Indian population. By 2019, there were around 15%of the Indian population .buy 2019 there were around 525 million internet users in India. this number is expected to grow and reach 666million by 2023. During this period, more people started using smartphones. They started opening their accounts on various social media platforms such as Facebook and LinkedIn. In 2012, the numbers of interest users in India were 17.6 million .however in the current scenario, it is increasing at a rate of 31%. India has now become the world's third-largest internet population .mobile internet users grew by 111%in 2012 and during 2013 the growth was 63%. As per the report by I am, India registered a yoy of 28%in 2012 and yoy growth of 39% n the number of interest users in 2013. in 2018 the strength of interest users crossed 500 million. Digital India is a program launched by the government of India in 2015. it was launched with a vision to make India a digitally empowered society and knowledge economy. COMPANIES THAT BUILD THE ROADMAP FOR DIGITAL MARKETING IN INDIA (1996-2007). The dot com boom was at its peak in the world in 1990,s. however, there were around 15,000intrest users in India during this period. yahoo was launched in 1994, and google in 1998. Following that, businesses around the world started realizing the potential of online selling and marketing .however, internet penetration was still extremely low, and e-commerce was still unknown in India. The development of digital marketing is inseparable from technology development. one of the first key events happened in 1971 when ray Tomlinson sent the first email. and the technology set the platform to allow people to send and receive files through different machines. however, the more recognizable period as being the start of DIGITAL MARKETING is 1990 as this was where the archive search engine was created as an index for FTP sites. in the 1960s. the storage capacity of computers was already big enough to store huge volumes of customer information. companies started choosing online techniques as database, marketing .rather than limiting this broker .however the manual process was not as efficient. in 1990,s the term digital marketing was first coined with the debut of server /client architecture and the popularity of personal computers. the customers' relationship management (CRM)applications became a significant factor in marketing technology. fierce competition forced vendors to include more service into their software for example marketing, sales, and service, applications .marketers also able to own huge online customer data by eCRM software after the internet banner ad being going live in 1994, which was the YOU WILL campaign by AT&T and over the first four of it going live .44% of all people who saw it clicked on the ad. in the 2000s with increasing numbers of internet users and the birth of the iPhone, customers began searching for products and making decisions about their needs online first, instead of consulting a safes person which created a new problem for the marketing department of a company. in addition, a survey in 2000 united kingdom found that most retailers had not registered their domain address. These problems encouraged marketers to find new ways to integrate digital technology into market development .in 2007, marketing automation was developed as a response to the ever-evolving marketing climate. Marketing automation is the process by which software is used to automate conventional marketing processes. Marketing automation helped companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers based on their specific activities in this way, users activity(or lack thereof)triggers a personal message that is customized to the user in their preferred platform .however despite the benefits of marketing automation many companies are struggling t adopt it to them, everyday users, correctly. digital marketing became more sophisticated in the 2000,s and in the 2010s the proliferation of devices capable of accessing digital media led to sudden growth. statistics produced in 2021 and 2013 showed that digital marketing was still growing .with the development of social media in the 2000s, such as LinkedIn, Facebook, youtube, and Twitter, consumers became highly dependent on digital electronics in their daily lives .threfore they expected a seamless user experience across different channels for searching products infirmation. the change of customer behavior improved the diversification of marketing technology. Digital marketing is also referred to as online marketing internet or web marketing The term digital marketing has grown in popularity over time. In the USA online marketing is still a popular tern in Italy, digital marketing is referred to as web marketing. Worl's wide digital marketing has become the most common term, especially after the year 2013. Digital marketing growth was estimated at 4.5 trillion online ads annually with digital media at 48% growth in 2010. An interesting portion of advertising stem from business employees' behavioral advertising for internet users but oba raises concern about privacy and data protection. NEW NON-LINEAR MARKETING APPROACH Nonlinear marketing a type of interactive, marketing, is a long-term marketing approach that on businesses collecting information about internet users online activities, and typing to be visible in multiple areas. unlike traditional marketing techniques which involve direct one-way messaging to consumers (via print, television, and radio advertising ), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels. Combined with higher consumer knowledge and the demand for more sophisticated consumer offerings this change has forced many businesses to rethink their outreach strategy.
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