How You Can Improve Customer Experience by adopting eSignature in eCommerce

Category: Technology

Customer Experience is about creating a pull effect in the Customer’s minds to do more and more business with a brand or a company. Customers get emotionally attached to the brand or company due to the consistent, accessible, speedy, and quality experience they have seen or felt and that which stays in their mind. It is that positive experience that makes the customer come back to do more business. eSignature adoption creates a positive experience and makes customer get attached to a brand emotionally due to the simplicity, convenience, and style that it offers for customers to sign on the go. How does eSignature help in a better customer experience? At least 80% of a retailer’s revenue comes from repeat customers. For each customer, repeat purchase is approximately five times more profitable than the first-time customer. The primary reason for having repeat customers is the consistency they see that you deliver a flawless experience each time you serve them. eSignature is an easy and convenient form of signing documents online. Customers now have the entire process done online. They have nothing to do. They don’t have to go to a location and sign any documents and send it back. All they have to do is sign electronically with one click, and they are done. eSignature delivers on what customer wants i.e., simplicity and builds customer loyalty. It helps customers to do at their convenience while waiting at the restaurant for an order or similar times at their leisure but in a flash. It is this simplicity and quickness that customer loves as an experience and every time such an experience is smooth and flawless, customer craves for doing it repeatedly. Conclusion eSignature adoption as a Customer experience tool is rapidly becoming a norm in the eCommerce space where customers choose to do business online. This will not only help companies in customer satisfaction but also in customer retention and migration. It also helps in establishing long-term customer relationships and therefore reducing churn rates. With the rise in technology adoption in our day-to-day lives, customers expect instant delivery, privacy, and hassle-free transactions. These three aspects will significantly aid in ensuring a successful eCommerce experience. Companies should leverage the power of technology to provide a seamless and effortless experience to the customers. CryptoESIGN delivers the experience companies are looking for and far more than what companies expect their customers to experience. Once companies experience our free trial, they instantly understand the power of eSignature and the power of CryptoESIGN and decide to offer to their customers. Written by (Ragu)nathan Kannan raguk@sathguru.com