Social Media is a platform which changes the whole scenario of corporate business, politics, entertainment and many more. Amazon is the first e-commerce company which starting using social media for public interaction i.e B2C in 1995. Amazon got huge success on social media platform and they generated profits within a month. For Public Relations, it is new arena to enhance their own work through social media. Public Relations Company starting using social media to share or exchange the information for company benefit and public awareness. Nowadays, Social Media is more easily accessible for PR Company, PR also understands the importance of Social Media. PR Agency uses the social media tools which help to target the audience for awareness about anything. Tools are blogs, business network, enterprise social network, forums, online news portals, photo sharing, social network etc. They have provided an open arena where people are free to exchange ideas on companies, brands & products. As stated by Doc Searls and David Wagner, two authorities on the effects of internet on marketing, advertising and PR. “The Best of the people in PR are not PR types at all. They understand that there aren’t censors, they are the company’s best conversationalists.” Social Media provides an environment where users & PR Professionals can converse & where PR Professionals can promote their brand & improve their company’s image by listening & responding to what the public is saying about their product. Social Media Update (September) 2014. 71% of online adults use Facebook 23% of online adults use Twitter 26% use Instagram 28% use Pinterest 28% use LinkedIn
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