The following information is for you if you are still debating offering your services to MICE travellers: #1 - European MICE spending is up The business was undoubtedly impacted by the reductions in MICE expenditure during the years of the economic crisis, but circumstances have changed and the MICE sector is once again on the upswing. More and more governments are making investments in MICE, preparing to spend more to host conferences and events abroad, and marketing the locations for hosting events of all sizes. According to American Express, compared to Central and South America, Europe's overall MICE expenditure is growing the fastest and will soon catch up to North America's growth rates. #2 - MICE travel expenditure is significantly more than that of leisure travel. It occurs because leisure tourists often bear their own costs whereas MICE passengers typically have their expenses reimbursed by their employer. MICE passengers still have more purchasing power since they did not have to spend their money on the most expensive parts of the trip, even if the employer only pays some expenditures, such flight and lodging. #3 - MICE tourism account for 54% of all business travel. MICE's proportion of business travel was predicted to be 54% in 2014, according to reports from UNWTO and IPK International. The evolution of technology that enables having meetings via video conferencing has sparked changes in traditional business travel. MICE travel, on the other hand, the demand for continues to rise. How can I draw in MICE tourists? ideal procedures. Some hotels draw MICE and business tourists based only on their location, but most hotels require a highly sophisticated marketing strategy to be successful in the MICE tour sector. The following list of 4 best practises will help your hotel attract MICE. First, identify your market. There are a few elements to take into account while creating a potent marketing plan to draw in MICE tourists. Answer questions like "What amenities do we have to offer?" and "What wants of MICE tourists can we best satisfy?" as you first define your market. At this point, you should have a clear grasp of the value you can provide and the kind of clients who will find this appealing. It's possible that your hotel is in a desirable location for a certain event. Or perhaps your facilities are noteworthy, such as a large plenary session hall that can fit a sizable number of attendees. Many hotels use their ballrooms for both meetings and conferences.
