Consumer behaviour has changed a lot across the world over the course of this pandemic and lockdown situation. Several small manufacturing units, retailers, and shop owners had to shut down their businesses due to lockdown which has led to a near halt. They have lost money, customers, and investments in this crisis. Studies have shown that more than 74% of the individuals believe that Coronavirus has changed the way they used to live their lives and it will continue to impact their lifestyle over the next 5 years. But this pandemic has changed the “preferences” of the consumers which could be better defined as behavioral changes in shopping. Now, people will not prefer venturing into the streets or shopping malls with the same carefree and reckless gusto as before. They prefer online channels to shop and home deliveries to avoid risking their health. There has been a surge in the use of online channels and the trend will definitely escalate once the lockdown is completely lifted.
