5 CONSIDERATIONS FOR EFFECTIVE BROCHURE DESIGN

Category: Professional

How do you create a brochure that gives your company a business image that people want to keep and share? The solution is straightforward. By including high-quality content and making it visible and easy to read. Here are five things to consider to make your brochure is effective. 1. Understand your goals Is your goal to advertise your company or hire new employees? It is helpful to understand why you are printing brochures. If your goal is to provide information, then you need a structure that will grab people's attention and make it easy to read. If your brochure is a sales piece, you must make it interesting while still providing clear and concise information. Once you've determined why you're creating a brochure, you can flesh it out and create a design that tells that story. 2. Make It Appealing The best brochures are visually appealing. This does not imply that you must hire an artist unless you are attempting to sell a product that requires illustration. The best brochures have graphics that set the tone for the company or organisation. You can use a variety of graphics to support different sections, such as a product description, an article about an organization's history, or a snapshot of your staff. 3. Possess a general design The brochure's design must function cohesively. For the brochure to appear as a cohesive whole, both the main body and the cover must have a similar aesthetic. The graphics and type on each page of the brochure should adhere to a consistent theme. Use graphics to show why a particular product is the best if you are promoting it. You can also use pictures that illustrate the same subject as the graphics. 4. Make it simple to read. How simple it is for a reader to read and understand a brochure depends greatly on how much copy is there. If you're using the brochure to describe a service or product, you should design it to be simple to read so that the reader won't become bogged down in lengthy text blocks, just like you would with an article. To make the copy read more like a story, break it up into manageable sections. Make important points stand out by using bold and highlighting. Use concise paragraphs and sentences. On the cover, use a compelling headline, and in the body, use a subhead. The text will be simple and help in highlighting and supporting the design. 5. Include a call to action. A call to action should be obvious in a brochure. You can ask the reader to fill out a form, call and speak with a representative, or go to a website. Whatever you choose, you must include your contact information. It could just be an address and phone number, or it could be a longer section for repeat customers and referrals. On every page of the brochure, there should be a call to action asking the reader to respond with their thoughts or to participate in a survey. This promotes your brand and provides survey data that your sales team or you can use to improve your services.