New Trends In Business World Here are five business development trends every leader should be aware of because, well, things are always evolving – fast. While you don’t have to jump on every trend on the internet, it is important to keep your trends in business strategies up to date. Simply putting up a website or maintaining a social media calendar may not be enough to be a cut above the rest. You need to evaluate your current strategies and incorporate future business trends into your business. This can increase an organization’s digital footprint and boost its bottom line. 1. Videos and Podcasts Marketing and branding are all about content—and it is moving beyond the written word. Content also involves visual mediums like videos and audio media like podcasts and audio stories. Each day, people watch billions of YouTube videos and Facebook alone. Podcasts are becoming increasingly popular. Here are some stats from Podcast Insights: Podcast listeners are likely to be much more active on every social media channel Podcast listeners are more likely to follow companies and brands on social media Podcast listeners are more likely to subscribe to Netflix or Amazon Prime – which translates to them less likely to be exposed to TV advertising There is a growing interest in podcasts among the urban Indian millennial. You can ride on this trend and create your own podcasts and videos by planning the content, choosing equipment to record the show, and publishing to iTunes, YouTube, Facebook, your website, and everywhere else you can.
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