It’s often the case that businesses in Dubai end up spending a considerable amount of money driving visitors to their website but then don’t always do a great job in keeping them there. Bounce rate refers to the percentage of visitors to your site who leave after viewing only a single page. If you have a high percentage of bad bounces (those who leave a page that you would expect them to use as a doorway further into the site) rather than bounces from a page such as a contact form where you don’t expect additional browsing, it’s time to dig into what is causing your high bounce rate and work out how to fix it.
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