Google Ads can drive strong growth for eCommerce brands, but inefficient campaigns can quietly waste advertising budgets. Common warning signs include rising revenue without profit growth, relying only on ROAS, ignoring search term data, treating every product equally, increasing budgets without a clear scaling strategy, not understanding what drives growth, and failing to optimise campaigns regularly. Reviewing these areas can help brands reduce wasted spend, improve efficiency, and focus their budget on opportunities that support profitable growth.
