When it comes to creating a website, your first goal should always be to create a user-centric website design. So, the visitors have a good experience. But why? Imagine going to a grocery store where everything is cluttered. Imagine going to a grocery store where everything is cluttered. The lighting is too dim Even the products are not in the right place. Would you ever want to go back there? No, right? What if I tell you the same thing applies to your website? Yes, in today’s digital age, first impressions are everything and a poorly optimized website can cost you valuable traffic. In fact, an NAU article states that “88% of online consumers are less likely to return to a site after a bad experience.” So, if you want users to stick around or come back, you need an optimized and user-friendly website. In this article, we will walk you through some of the best website design practice you can start putting in place today to improve the accessibility and user experience of your website. Make navigation easy The first step towards achieving user-friendliness is fixing navigation. Think about it — If your website is difficult to navigate, visitors will not be able to find anything. They will quickly become frustrated and leave. However, there are several simple ways to make navigation easy for them. Like, adding a clear and simple navigation menu. This might not seem like much, but it will make it easy for visitors to quickly find the information they need & encourage them to stay longer on your site. Have a look at Howard University’s Navigation menu. It is simple, intuitive, and has all the information a visitor might need. There are some other ways to improve the navigation of your website like: Organizing your content in a logical way Using descriptive labels for your menu items Providing dropdown menus for items with excess content. Simple things like this can make a huge difference in the navigation of your website, and are considered best practices in UX design for a website. Optimize for mobile “50% of smartphone users are more likely to use a mobile site when browsing or shopping”. – HubSpot So, unless you want to avoid 50% visitors, you should also focus on Mobile-first UI UX Designing. When talking about mobile optimization, the first thing you need to consider is the different screen sizes and resolutions your website will be viewed on. And to optimize for this, you can use responsive design techniques, such as flexible grid layouts and images that scale to fit different mobile screens. But that’s not all, Your UX Designers will also need to optimize navigation for a smaller screen. To do this you can: Use larger text and buttons Simplify the navigation menu Optimize the website for different mobile screens. Additionally, you will need to ensure the content is easy to read on a mobile device. And how do you do that? By using a larger font size, increasing line spacing, and avoiding small columns of text.
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