Search Engine Optimization or SEO is the crux of a brand’s online ranking and its prominence in organic search results. A comprehensive and carefully strategized SEO plan can help build a digital value proposition to your audience. While it is one of the most vital components of building and sustaining online presence for your business, SEO guidelines keep changing – what worked yesterday to boost your rank juice may not work today. Search engines are becoming smarter and more sensitive to bad SEO practices; they are also quite adept at identifying Black Hat SEO practices, spammy links, low quality content and disruptive SEO tactics. Google’s SEO algorithm changes and evolves at a rapid pace, penalizing your online brand if you follow any unauthorised SEO practices. Here are a few of such practices that you should stop immediately.
