Burt Intelligence, a Software-as-a-Service platform empowering decision makers to analyze and share their advertising data and provide revenue forecasting insights for publishers and brands, today announced the completion of its acquisition of Inventale’s Forecasting Management System (IFMS), an artificial intelligence company offering industry-leading ad inventory forecasting analytics, data-driven yield optimization tools, and ad campaign optimization. Burt Intelligence, with Inventale’s Forecasting Management System capabilities, will continue to do the heavy lifting of aggregating data and empower publishers and brands to make better decisions impacting their most pressing revenue issues each day. The acquisition of IFMS expands Burt Intelligence’s capabilities for its current and new customers which include granular forecasting of available advertising inventory, campaign pacing forecasts and yield optimization, and a new feature to advise publishers on correct market value pricing for advertising inventory. Capabilities from IFMS allows for better evaluation of how advertising inventory performed historically, and how it should be priced for the current market to achieve maximum value. New capabilities include custom models that allow publishers to evaluate specific audiences, such as women aged 25-34, without relying on third party identifiers such as browser cookies and IDFA. This allows publishers and brands to finally make data-driven yield decisions that optimize pricing, drive revenue, and create efficiencies through insights-based decision making in real time. The acquisition also enables Burt Intelligence to solve forecasting challenges in a way that existing solutions do not. IFMS Founder, Dr. Igor Minakov, will take on the role of General Manager within Burt Intelligence and continue to oversee the 20 employees making the move with him.
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