When a global skincare brand wanted to launch its lineup in a country in Asia, there was one problem- there was no other premium skincare brand launched yet in that country so to get the broader picture it wanted to conduct market research. To gain a broad market research picture of the affluent, potential premium skincare user before investing in a more exhaustive and expensive assessment is why Graphene AI was roped in. We worked with the Global Brand to co-create a set of proxy behaviors and adjacent category usage to find a representative target user of premium skincare and to do market research on it. Our team of domain experts then worked with the client and our AI teams to not only create benefit segments of users through market research but also provide all the information which led to some surprising local market insights on ingredients, brands, and even places of distribution which had to be further explored and localized for a successful brand launch. So many women who use this brand in the country today will probably never know how AI insights through market research played an early role in getting them a product that is perfectly tailored for them.
