Based on our experience in managing our social media profiles we have seen that many doctors are religiously and regularly posting some very beautifully written and valuable articles and posts on their social media profiles. Although this is a good practice but as said by Jim Collins – “Good is the enemy of Great”. We would want to ask a few questions to our Doctor friends with respect to this: a. How many patients of yours are connected with you on linked? We believe that most of your LinkedIn connections will be from your professional circle and not patients, is that true? (then they may not really need a patient oriented article /post and they are not your targeted audience) c. what is the echo value of your posts? (we believe its maximum a week) All we would like to say is that your valuable articles and posts should reach out to the right audience which are patients at large and it should reach out to thousands of patients at the same time to generate good leads. We also believe that these articles and posts are valuable and they should be a part of your profile for as long as you would want them to be rather than disappearing after some time. Register with us on www.healthyalways.com and you will see the difference.
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