Customer loyalty is gaining more and more advantage in the businesses today. Loyal customers are the primary key leading to the success of any organization. Customers who are loyal tend to purchase more often, spend more money and usually contribute to a positive word-of-mouth. Consequently, the automotive industry is striving to identify effective methodologies to drive customer loyalty through effective customer loyalty programs. Our client being an automotive dealer wanted to gather insightful data on the purchasing behavior of their customers and the ability to reward their frequent and loyal customers for various transactions associated with their automotive dealership store. Their sole aim was to make their customers SMILE throughout their journey of being a part of their dealership store.
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