A survey published back in October 2012 revealed that 64% of businesses were using social media as a marketing tool. If this was the case back then, this statistic is likely to have grown considerably today. Among the most popular reasons to use social media for B2B, was to increase brand awareness (83%), encourage social sharing (56%) and acquire trust and followers (55%). Here are some businesses that managed to hit the nail on the social media head.
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