The landscape is changing rapidly and B2B marketers everywhere are finding ways to grapple with the task of keeping up to it. What this means is that businesses who want to engage their employees, customers or competitors through social media have to provide quality content that is viral in nature and must use different multimedia platforms available. Everything needs to be accessible from the mobile platform. To make informed decisions, big data is become more of a must have for marketers. There is also the need to adopt agile B2B marketing and to go beyond just following a marketing plan and to learn how to respond to change instead.
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