SEO has been the buzz word around the internet for a while now. Yes, it is a very crucial aspect of your website and it is not as technically inclined as it sounds. In simple terms, it is how people find your sites in search engines, which can contribute to the huge amount of your visitors and if you nail it, you could boost your business presence online. Let’s talk about On-page optimization, we will try not to get too technical and still enlighten you about How to tune up your On Page factors helping your SEO campaign up to scratch. So all Digital Media Marketer’s sit back and read on. On Page Factors: Keywords {Go organic} You have created an exceptional web content so that people find your site via search engines. But that is possible mainly because of the SEO keywords and phrases in your web content. In other words, Keywords and SEO are directly connected when it comes to running a winning search marketing campaign A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site. Developing a list of keywords is one of the first and most important steps in any search engine optimization initiative. You have to make it easier for people to find your business directly instead of landing on one of the many other pages in the Google results. Or even your competitor's page. To create the most effective keywords, you need to know how people are looking for the products, services or information that you offer. Implementing keyword SEO will help your site rank above your competitors. It’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action. Title Tags This is the first entity that plays as an eye-catcher for your visitors. Each page of your site should have a grand title and try sticking to at least 65 characters. Meta Tags You have to explain what your page is all about to someone who is as important as your visitors and that’s Google. Your page’s Meta description gives Google and other search engines a summary of what your page is all about. Don’t make it longer than the title, but still give out a little more info in not more than 155 characters. Each page has to have a unique summary. Heading Tags It should be the H1 heading for the page if the templates are optimized for SEO. Even if they’re not, the headline has to be at least bolded and at the top of the page, which gives the headline more prominence than common body copy. Content {Content is king} In SEO, there are a variety of factors that garner an audience for a website. The quality of content on your site is one of the biggest factors in determining success. We have all heard the “content is king” spiel. Truth be told, it really is that important to your website and an essential part of any online marketing strategy –particularly for search engine optimization (SEO).Content on a website comes in many forms, from blogs to page copy, white papers and more. When analyzing the content of your website, you should take into consideration: · Good quality- So that people would want to read it. · Unique: Custom content builds a relationship. · Useful: Let them engage and absorb. · Linkable: If they love it, they share it! · Frequent: They rely on you as their source · Natural: No keyword stuffing please! The relevance of your content to your product, service or brand is important, not only to get to your site to rank for keywords on a topic, but also to generate valuable traffic that is more likely to lead to conversions. Sites that offer relevant content gain more visibility in search engines for the topic they are covering. Growing your site with regularly published content contributes to your credibility and authority in your field, and the benefits of producing user-friendly content go beyond gaining visibility in search engine rankings: good content is shared. Techno Alerts at a glance: XML Sitemap A list of the pages on your website tells search engines the URL’s on your site to crawl which might have been missed The sitemap created can be automatically submitted to Ask, Google, Bing (formerly Windows Live Search), and Yahoo! search engines Robot.txt Is your website using Robot.txt file? Usually search engines release ‘spiders’ and ‘robots’, let’s not deviate, here we are referring to tiny programs which search your site and extract information back so that your page can be indexed in the search results and found by web users and directs them to your XML sitemap. You put this file within your site’s main directory for the search engine robots to find. Site speed Slow loading websites are unbearable to put up with. Nobody likes a slow website. Were you aware that your slow website speed could multiply your bounce rates which would lead to less chance of conversions? Google has indicated site speed is one of the signals used by its algorithm to rank pages. It’s also important because the faster a page loads, the more satisfied your customers will be. Broken Links How disappointing is it to stare at a contact page or home page which fancies a 404 error. Not being able to find something that was once there, broken links can hurt from an SEO perspective because it means that the site isn't properly being crawled or indexed. It is like a stop sign that halts the progress and diminishes the value of your website. Take the time to monitor SEO tools like Google Analytics, Google Webmaster Tools, or other paid tools that will give you a breakdown of any broken links that you may have. The "O" in SEO is getting broader and that’s a great news for all you Marketers hence Global Businesses have observed a 40% increase in the traffic after addressing to On-Page Optimization problems.
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