Like in real life, being different from the crowd in business will make you conspicuous. When your business is different, you attract attention and consumers begin to discuss your products and services. When more people discuss you, your business and the products you deliver come into the limelight triggering a desire among people to be part of the game. To be different is not an exacting science but it can be accomplished if you have the flair for innovating more often than the competition outside. It’s more often because uniqueness is short-lived and someone is there always around the block to replicate it. The emphasis is on “as frequently as possible” because in a fast-changing world there is always someone lurching around to overtake you with smarter ideas that capture people’s imagination instantly.
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