TYPES OF DIGITAL MARKETING IS BOUND TO MAKE AN IMPACT ON YOUR BUSINESS Types Of Digital Marketing For Businesses • Content Marketing. • Website Design. • Search Engine Optimization (SEO) • Social Media Marketing. • Email Marketing. • Social Media Advertisements. 1.content marketing Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message. If you’re in B2C (business to consumer), ‘content’ can mean social media posts, blog articles and fun videos; if you’re in B2B (business to business), it might be more white papers or reports, webinars and educational videos. 2.website design Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important. 3.search engine optimization(SEO) Search engine marketing is all about getting your website to appear at the top of the results when someone searches for your brand, your products and services and other relevant words and phrases. Think Google (let’s face it, that’s the main one) but also Bing (often installed on business computers, so good for B2B!). It includes both organic or natural search (search engine optimization, or SEO) and paid search (pay per click, or PPC) and both desktop computers and mobiles (as well as smart home assistants these days—see number 10—audio marketing). 4.social media marketing Compared to other channels like TV, print and even online display advertising, social media adds a whole new dimension of engagement and interaction. Instead of just broadcasting messages out to a mass audience, you can really interact with your customers and listen to what they have to say. There are all sorts of channels—Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat—and options ranging from organic—for example, Facebook groups, page posts, stories and Messenger—to paid—like Facebook ads. Pretty much every business should be on at least a couple of these social channels. 5. E-mail marketing Email may seem old school in a world where everyone is instant messaging or Snap chatting, but email marketing is still one of the most effective digital marketing tools. Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts (think Black Friday deals or Mother’s Day), while you can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services. 6.social media advertisements Social media advertising is a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience. Social media ads are a quick and effective way to connect with your consumers and boost your marketing campaigns. By leveraging various data sources, advertisers are able to hyper-target their audiences and deliver personalized content based on demographics and user behavior. When an audience is introduced to a brand on social media, advertisers may see more interactions and conversions. Social media ads are also cost-effective, offering the potential for high rates of return. know more
