Search is evolving faster than ever before. People are no longer relying only on traditional search engines to find information. Instead, they are asking questions directly to AI assistants such as Google Gemini, ChatGPT, Microsoft Copilot, and Perplexity AI. This shift has introduced new digital marketing strategies known as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). While traditional Search Engine Optimization (SEO) remains important, businesses now need to optimize their websites for AI-powered search experiences as well. Understanding the difference between AEO and GEO can help businesses prepare for the future of online visibility.
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