When a web developer creates a website, they often design for large screens and lose sight of how it will look when a user browses the same website from their mobile device. When users click links within the site via their mobile then they facing some user interface design like phones, reading and navigating become difficult and they need to zooming and resizing to read or click. There are several ways to approach a mobile web presence, such as implementing a separate mobile site or a mobile web app. The most recent and popular approach seems to be Responsive Web Design.
