Big Data is technology that sees through the media on multiple layers and platforms and identifies the critical information and trends of buyers.Characterized by its volume, velocity, value, and variety, big data is being produced at a rate of over 2.8 zettabytes (ZB), or 2.8 trillion gigabytes, each year. It is expected to explode by year 2020. To stay ahead of the pack, businesses have started to tackle big data. Investments are being made faster than ever before to improve productivity, create value, stay competitive, spot new business trends, and to generate exciting analytic solutions.It means adopting a platform that collects massive amounts of data from both internal and external sources in real-time, indexes the data with time stamps so it is readily searchable, and applies algorithms to correlate the data into events for analysis.
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