Content marketing has found a way to become an integral part of every digital marketing campaign in 2014 and is poised to become even more important in 2015. Both content creation as well as publication is paramount, and marketers are reallocating budgets towards content marketing efforts. According to statistics, about 69% of B2C marketers are creating more content now than they did a year ago and so focused are they on content marketing, that 45% of them are said to have a dedicated content marketing team in their organization. Here are some of the biggest content marketing trends for 2015.
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