Google – An amazing platform where any results are just one click behind. The Google search engine is like only thing that comes in our mind whenever we have a query. Google ranking is considered as the key for the success of the online business. The first result on google gets around 30% of clicks, while the results on the second page just get .1 percent of the clicks. Google has evolved itself amazingly in quite few years. At first it was just for the information and records but now it has become the tool for advertising and taking business above the world. Google comprises of many algorithms that is helping 1000s of websites and business for sales and advertisements. Google algorithms constantly undergo change. Below there are few steps that will help you in soaring to the top of the SERP. Step 1: Basics of Google Algorithm Here we will start directly from some actionable strategies for SEO that can be used in your site. We are looking for setting up a long-term strategy so that you will not be penalized when new updates are rolled out. It was confirmed by the Google executives that their algorithm keeps changing constantly but most of these changes are never announced publicly. There is an estimation that there are 600 algorithms of google which keep on changing every day. Besides this, there are major updates that google are announcing. The exact working of inner algorithms is still unknown. The majority of the information is just speculation from the professionals of the industry. If everybody understands how to rank in google then google would not be able to provide the best results in their search engines. Anyone would hack the ranking in google and be on top without doing any real work. Besides this, it will also be hard to find honest people with whom we can succeed. It will also compromise the mission of Google. The best information is coming from the major updates in the algorithms of google like Mobile-first updates, Mobile friendly updates. Pigeon, Hummingbird, Penguin, and Panda. Step 2: Assess the current ranking in Google If you want to improve your ranking in Google, then you need to know where you are standing currently. Thankfully, there are several tools for knowing this. Ubersuggest When you are targeting a specific keyword in the content of the page then you can use this tool for assessing your ranking in google. First, you need to login then you can see the Traffic overview which is present under the competitor report. Type your domain inside it and then you will see the list of the keywords used in SEO. There you can see your rank on the pages, and you will get an overview of the SEO keywords ranking. Then you can scroll down, and you will see the chart for SEO keywords. This will tell you where you are ranking in the main keywords. Check the speed of your website: It is very important to check the speed of the website, as page speed optimization is very important factor for ranking in Google. When your site speed is slow, then there is very little chance to get a high position in the search engine. It will also directly affect your ability to sell to the customers. Step 3: Measure and Track the SEO Metrics It is time to track some of the important metrics for your website. This will help you in finding out what factors are required to improve. Below are some of the important metrics mentioned. Organic Traffic It is very important to understand how the visitors are finding your website via google. In the past, organic search was driving visitors to your website by overcoming non-organic channels like social media and paid search. Today email, social media, and paid ads are leading and driving organic traffic. But this can be drastically varied by industry. If you want to find out how visitors are reaching your site, then login to the Google Analytics account and check the report of the acquisition channel. In this, you will be guided by Google Analytics. Conversions of organic traffic: In addition to what is mentioned above for google analytics, it is also important to pay attention to the keywords which are generating high traffic to your website. This is very hard to see but it is easy to use. Another simple way to know this is the SERP scan tool. This has been used for identifying the keywords which are converting organically to the website. Step 4: Mobile-Friendly site More than half of the traffic which is coming to the website is coming from a mobile device. This also means that if you are looking for a good rank then you need to design your site in such a way that it would work very well on mobile. Some algorithms are very unclear and google is very clear for the traffic coming from mobile. In 2020, with the introduction of mobile-first indexing, Google is looking specifically for websites which are used in mobile devices. If it is hard to navigate your site, then it would also impact your ranking. It is also very easy to look where you are standing. There is a test for the google mobile-friendly sites where you can determine the friendliness of your website on mobile. You need to just type the URL of your website and a press run, then the results will be shown up in the answer as yes or no. It will also tell you about the issues which it has encountered while loading the page. In this way, you can optimize and fix your website so that it can run smoothly on a mobile device. Step 5: Check and Fix the penalties on Google Once you understand the working of ranking on the search engine that it is very easy to set up the tracking of important metrics. This is the time where you will be able to examine your site and be able to fix any penalties on it. This is very fundamental and there is no point in building and promoting an unhealthy website. So, before you dig in, few things can lead you to the penalty from Google. Changed of Link building Spammy links are used as the holy grail for driving traffic to the website. There is a case study which is showing the use of links as garbage links for building the inbound links. The worst part about this is that it can be used in the work. But those days have also passed on. Bad links will, of course, hurt your website, if you use them then surely you will get a penalty from google. That is why it is important to think about how you can generate the links to your site. Links should be natural. The sentiments should remain true. You need to start identifying and eliminate unhealthy links. Step 6: Improved google ranking with keyword Once you have got rid of the unhealthy links then it is time to look at the on-page SEO. The essential element for an effective inbound strategy for marketing is keyword research. You will never get far without understanding how it is working. You need to learn first, how the audience is finding your site? You need to find out the keywords which are targeted by the audience for finding your site. Below it is shown how it is working: Visit Ubersuggest and enter the keyword and then click on the search button. Then click on the keyword ideas and then review the search volume and the keywords for the month. Here how it will help you. When you are researching the keyword then you will get information about the target audience. This will include what the audience wants to know, and how they want it. For example, if someone is searching like HTML tutorials for experts then the search will know that this searcher is an expert and want to look for the solutions which will help him with this topic. You will also be guided to content that is ranking well in the search results. Step 7: Increase ranking on Google with on-page SEO Now you know which keyword can be targeted for maximizing the performance, so you have to make meaningful changes in the on-page SEO. There is an excellent guide available for the factors which are affecting the on-page SEO. With this, you can earn big points and also the visitors on your website. Below is a top consideration for it. Optimizing Tags for Title Tags on the title Tags on the title are a big part of determining the performance of the website. For this, you have to be sure about unique, descriptive and catered to the targeted keywords. You need to avoid the same keywords and the title tags again and again. If you are an eCommerce company than you can use the below things for your products on pages: Make use of dashes and pipes between the terms to maximize the real estate. Avoid the title having all the Caps. Never use default title tags. They will trigger google as the duplicate content and it is not a good part also for the users who are looking for specific information. Put the unique and most important keywords first. Don’t overstuff the keywords. Google is valuing the contextual, relevant, and natural strings of keywords. Step 8: Keywords used for creating better content In this section, you will see how you can leverage keyword placement and keyword research in the content. A lot of people are misunderstanding the real purpose of keyword placement and keyword research. The best marketers are already known about the value, quality, and usability of the content for targeting a particular audience. When you are optimizing the informational keywords, this will result in an improved search ranking. You can write detailed and resourceful content which can supplement the descriptive title tags and meta description. This process will attract the fans, who are sharing the content on the social media platforms and garnering the high-authority and most relevant links naturally. Below guide will also help you in this: Use of data-driven articles A data-driven approach will help in increasing the traffic. You can back up this fact with accurate data which people are seeing in your content. This can be possible when people are sharing it on social media and in this way the organic reach would be expanded. The post about how to promote and create the infographic is the best example of data-driven content. Step 9: Building links in the right way Here you will see how the links are analyzed with business insiders. There are different types of anchor text which you will see in the inbound links. This is exactly what you are needed for building the links in the right way. This will also help in improving the rankings on Google. Below are some ways by which you can analyze the links which are needed. Anchor text linking: It is a very simple way that appears in the content. If you find a place in which you can place the anchor text links, then you can increase the conversion rates. This strategy is used for ranking the particular keyword. You can also use the target keyword as the anchor text, but if for the safer side and avoiding the penalties in the search engine algorithm, mix this with the generic keywords. The good mix of the keyword is known as the smart on-page SEO. There are also external links which are also very important. You can link this with the important internal pages and then you can optimize the anchor text. You can also use the editorial links for sharing the content on social media. This will result in excellent inbound links.
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