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My point here is that although paying for FB customer feedback can give you a quick bump, real client reviews are going to continue providing the success of your business and increasing customers satisfaction. Conclusion To sum up, buying Facebook Reviews can help businesses gain a competitive edge by enhancing their social proof presence and building credibility on SERP as well as increasing conversions. The need to get those reviews from actual customers cannot be understated, however if you want some more great reasons why genuine feedback is imperative it is for authenticity and credibility. Other options, including good customer care or replying to feedback from customers will help gain a natural review that is more valuable in the long run. While buying Facebook Reviews is potentially very quick and easy, businesses should consider whether or not they are able to live with the potential risks. Remember: buying reviews should never be considered a sustainable strategy towards building an effective social media presence. Instead, the long-standing adages of creating good content, engaging consumers with consistency and establishing connection through authenticity are still your best strategies to increase behaviors on social media platforms. Ultimately buying Facebook Reviews simply gives you a short term leg up on the competition, but excellent customer interaction and real reviews are what build the foundation of an amazing social media presence that lasts. 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