Brands set expectations, and when faced with skepticism people tend to choose the safer option. People know what to expect from a brand they recognize. Branding is a complicated mechanism that is performed across all types of media, from product packaging, TV commercials and magazine ads to interior store decoration and logotype design. Of course branding also applies to web design. It doesn’t matter if you’re developing a website for a giant brand or a personal blog, branding still counts for numerous reasons.
Topics
