Business exhibitions are an excellent opportunity for you as a business owner to teach potential clients about all the fantastic products and services that you have on offer. They're also the perfect time for you to test your competition: see how well they do in terms of brand awareness, how effectively they market themselves, or what else they're lacking that you can provide an answer for... the only problem is that there's a million other business owners out there doing the same thing - and if you don't stand out in the crowd you won't get the customers that will help you boost your annual revenues. It's important for businesses to differentiate themselves and build their brand image - but this needn't be as hard as you might think. Let us look at some of the ways in which you can make your next business exhibition stand out from the crowd... Stand Out With a Business Exhibition Booth Design The most effective way to create an impact with your business exhibition booth is to use a stand that stands out from the crowd, and doesn't simply replicate the look of another competing business display. The old-fashioned style of booth stood still has been replaced by a full-size modular stand that offers flexibility in both design and size. These modular stands can be easily tailored to the shape of your business, so that it appears unique and not just another booth. If possible, think outside the box when it comes to the look of your booth: you should think about incorporating colours that don't clash with the products that you're showing or selecting stand designs that can be easily combined with your display. If you're able to get your stand customised to complement the look of your brand image, then it can make a huge difference to your bottom line profits. Communicate With Your Clients Most businesses want to create a great first impression, and therefore use all means necessary to make that impression. But what about prospects who aren't at a show? Most companies still want to be able to interact with prospects on a one-to-one basis, so why not take advantage of the opportunity? Give a quick, personalised demonstration, whether it's via an online video, live chat or phone interview. Even if you're not doing face-to-face business exhibitions anymore, that first meeting can be made to become an excellent relationship builder, as people often remember that they had some input in determining your outcome. You can then build on this trust with future exhibits, increasing your chance of success. Contact Your Facebook, Twitter and Instagram friends Most of us have at least one account in any of these social media, and you should take advantage of the opportunities available to increase your exposure. Social media is a great place to promote upcoming exhibitions and deals, and your brand can be seen by hundreds of thousands of followers within hours. Use this powerful tool to share information with your followers, including news of your business exhibitions, and encourage them to 'like' your page on Facebook, sharing the link with all their contacts. Invite Experts This is a no-brainer, but often overlooked. Speaking to industry experts, other stallholders and even other trade visitors will give you a unique perspective that could help you decide which areas to promote and where to avoid in order to give people an easier time browsing your range of products and services. When you speak to industry experts, they'll also be able to give you some useful advice on your business exhibitions, giving you tips and hints for making your stall more attractive. And if your stall is located at an exhibition, you'll almost certainly be speaking to a professional in the field - so make sure that you get the chance to interview a potential customer or partner before making any commitments. Finally, never neglect the online world. It's still the most effective way to reach potential customers. Use social media to post photos of your stall, information about your company, and to give people access to all your promotional material. Exhibitions are still the best way to get people to try out a brand, and if you can't manage to get them to come to your stall during an exhibition, there's always another opportunity: pop up advertising events, such as pop up gigs, at the venue of the business exhibition you're attending. These events tend to be highly targeted and they also give businesses the opportunity to get the word out about their brand and what they have available to customers.
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