Most of the current collaborative-technology related literature confirms that in-person business meetings allow attendees to develop trust in ways that are not always possible with other forms of communications. According to a frequent virtual meeting participant, in spite of conducting many virtual meetings, she felt comfortable about the meets only after meeting the other team members face-to-face! But, defying such a huge technological challenge, The Digital Evolution Journey of the Contact Center, suggests that the video chats provide higher opportunities for deep personal engagements than in-person meetings because digitization offers a certain comfort level unavailable in physical meetings.
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