My medical company regularly brings out new medical formulations for which it regularly conducts press releases. These press releases are attended by the same invited journalists—roughly 250 of them; give or take a few absentees. My company’s design team, therefore, came up with a simple design that contained the company colours (dark blue). It also had the company name embossed on top of the colour background and the words “Press Release” added to it. It was a simple, basic design. I ordered 1,000 units of these of which roughly 250 were handed out during the first press release. During the second press release, around 180 of the journalists arrived with the lanyards they had received during the first press release so, I had to only hand out 70-odd lanyards. I take full credit for the fact that I planned this. But for this to work well, I had to do two things right; have a design that would work for all press releases and second; order lanyards that were comfortable to wear and last a long time. The first was fulfilled by my design team, and Polyester Lanyards fulfilled the second criteria. The common misconception that many newbies have about flat polyester lanyards is that the material is polyester and everything else remains the same. This is wrong. Polyester, is a difficult material to print on. For this reason, best results are obtained by simple designs for example, a simple, single-colour background and some simple text on it. No logos, no monograms, no images, no complicated styles. If you deviate from this, your flat polyester lanyard is going to look bad and there are other types of lanyards that are better for such designs. Essentially, for polyester lanyards, they use a printing technique known as ‘screen printing’. In this method, the artwork is ironed onto the material directly and lies on top of the polyester material. It is the roughness of the material that makes fine printing almost impossible. Flat polyester lanyards are therefore used where quality is not such an issue and the design is relatively simple. Flat polyester lanyards are long-lasting and durable and are economical to purchase. So, for press releases where the only need is to restrict entry to those who have been invited, we use polyester lanyards. They are worn for a few hours and then removed. Naturally, for conferences attended by medical professionals, we use a more expensive variety of lanyards. After going through some of the online searches for Polyester Lanyards in Ireland I found that the team at Ireland Lanyards were the best priced. While I had the design ready – they also offer a design service free of charge – perfect for people who need it. While I do not need any more yet, in a few month’s time I will, and I will be re-ordering printed polyester lanyards from https://www.irelandlanyards.com/
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