Data-driven decision-making process: A beginner's guide

Category: Other

Nowadays, companies seek to have data, more and more, about the users who visit their website and their networks to convert them into customers. But they also need the data to make decisions, to know their customers, and always offer them a plus advantage that makes them loyal. Not surprisingly, competition is fierce in each sector globally. So… What does it mean for a company to be "data-driven"?