Table of content What is Data-Driven Marketing? How Zepto Built a 900-Million Dollar Company using Data-Driven Marketing? Data driven marketing – Netflix Data driven marketing – Amazon Tools used in Data-Driven Marketing Data-Driven Digital Marketing The Importance of Data-Driven Digital Marketing Data-Driven Marketing Vs. Data-Driven Digital Marketing Data-Driven Digital Marketing Vs. Traditional Digital Marketing Why Does Data-Driven Digital Marketing Give Us Better ROI? Predicting ROI using Data Curate your Marketing Strategy using Data Data Analytics in Digital Marketing Media Planning What is Data-Driven Marketing? Data-driven marketing is an approach to analysing customer data and using it to improve a brand’s marketing strategy. It is not just about collecting and analysing data, but it also includes using that data to create personalised experiences for customers. Data-driven marketing has been around for a while now. It is used for different purposes from optimising campaigns to making better marketing decisions. It is a practice that is here to stay and will continue to grow as the world becomes more digitised. Some of the use cases of data-driven marketing are: Optimising campaigns Making better marketing decisions Creating personalised customer experiences Increasing customer loyalty How Zepto Built a 900-Million Dollar Company using Data-Driven Marketing? When it comes to data driven marketing, Indian-based start-up Zepto created a revolution. Aadit Palicha and Kaivalya Vohra founded the KiranaKart in 2020. The million-dollar idea behind the start-up was to connect the consumer with the grocery store owners, acting as a bridge between the two, like Amazon. While operating KiranaKart, they observed a pattern, in which the lesser the delivery time, the higher the number of repeat orders. For example, customers whose orders were delivered within 45 minutes to an hour placed repeat orders ed 20% of the time, and customers whose orders were delivered within 20 to 30 minutes placed repeat orders 40% to 50℅ of the time. In 2021, KiranaKart went through a brand reboot and Zepto was born. With all the data collected during their KiranaKart, Zepto positioned itself as the brand that delivers groceries in 10-mins. And the rest, as they say, is history. This is how they leveraged their data and built a 900-million-dollar company within a span of one year. Read more ……https://www.tuskmelon.com/data-driven-marketing/
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