Digital Marketing Courses in Pune Digital marketing is also called online marketing is the promotion of brands to connect with customers using the internet. Digital Marketing Course is the Best way where people can used their different idea or technique. By using canva we can design social media post, presentation, and poster etc. This includes social media marketing such as Facebook marketing, Instagram Marketing, LinkedIn Marketing etc. Digital marketing is used for advertising through search engines, websites, social media, email etc. Using these online media we can sale our product, services and Brand. In Digital Marketing there are two types of marketing Inbound Marketing and Outbound Marketing. Inbound marketing means engages with an audience by connecting them and outbound marketing means advertising such as TV , radio ads, print advertisements newspaper ads, magazine ads catalogs, etc. Digital Marketing Course is designed help you fundamentals in digital marketing which includes some techniques such as: Social Media Marketing, Social Media Optimization, Search Engine Optimization, Search Engine Marketing , Social Media Marketing- Social Media such as Facebook, Instagram, LinkedIn and Twitter Marketing. In Facebook Marketing by creating the Facebook fan page we can advertise our product services and Brand. At the time of creating post we can use a #tag. By using the # tag it make easier to find our information or specific content. To publish your upcoming post you can use social media calendar. There are some post type of social media marketing such as Promotional post, Blogging, Video, Meme, and Motivational, Did you know? , Presentation. Etc. Social Media Strategy- A social media strategy is a summary of your plan and to achieve on social media. It lets you know whether you're success or fail. To build your social media strategy: • To Set your goals • Take time to research your target audience. • Create engaging social content. • social presence Keyword Planner Tool- With the help of keyword planner tool you can create keyword related to your business. There are some types- • Long tail • Short tail • Seasonal • Generic keyword There are some rules for creating a keyword such as to set keyword density , keyword prominence, keyword proximity , keyword stuffing , keyword steaming etc. Google Ads- With the help of Online Digital Marketing you can advertise your product, service, or brand through the google Ads. The Online digital Marketing help you to increase visibility and close to your targeted audience. Steps: • Campaign- Create a campaign name • Ad Group- create a Ad group name • Ad- Create Ad name Search Network: The Search Network is a group of search-related websites where your ads can appear. When you advertise your ad you can show near search results when someone searches with terms related to one of your keywords. Display Network: In Display Network you can post your ads on websites, videos, and apps. Video Network: Online video networking sites like YouTube and Upstream allow anyone to upload and share videos. People who view the videos can also generally like and share the videos with friends. Search Engine Optimization To get higher rank in Search Engine Result Page. In search engine optimization we can use yoast SEO plugin which will help to set our Meta title and Meta description of our website. There are two activities in search engine optimization 1 On Page Activity 2 Off Page Activity In on page activity we can done our backend work such as to set our Meta title and Meta description. By using keyword planner tool you can set your Meta title for your website. It also include Robots.txt file.Robots.txt file is a one type of protocol that regulate how robots crawl the web page, access data and index content. Crawling means it is a one type of procedure to collect data, take snapshot and store it. In Off page activity that happen away from your website to raise your site ranking. To increase your traffic or visibility of your business you have to perform off page activity. Boost your career opportunities by joining Digital Marketing Course in Pune. This online digital marketing course helps you to build and advanced knowledge of digital marketing. Also this course will totally transfer you into a complete digital marketer.
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