Having an intuitive decision making ability in digital is good, but having an intuition backed by relevant data is even better. The same holds true for digital marketing as well. Once considered an intangible science rife with hit and miss tactics, digital marketing has now evolved into a quantifiable, data-driven function. No decision making and planning should be carried out today without collecting, integrating, and analysing data from external and internal sources – competitive research reports, audience interactions, click rates, digital industry trends, etc.
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