The lead nurturing methods implies educating, engaging and building up the relationship by providing them with useful information and with support in every stage of the sales funnel and throughout your buyer’s journey . Lead nurturing is crucial for the development and success of your business. This strategy would have an impression on the buyer’s decision and help to narrow the marketing approach. You can listen to your customer’s pain points and their demands and turn up with products, solutions, and content that will help them deal with their issues. There are numerous ways through which you can nurture your leads. Despite having the advantages of lead nurturing, the marketing team or the marketers faced difficulty in building the right tactics. According to a survey done in 2019, 60% of the respondent marked their nurturing program as a failure. So, now you know why we need some effective strategies to nurture our leads so that we can achieve
