Bestsellers and Traditionally Published Books Bestsellers are books that are extremely popular and sell a large number of copies in a short period of time. Traditionally published books have long been associated with bestsellers, as publishing houses have the resources and reach to effectively market and promote their books. They also have established networks with bookstores, libraries, and other outlets that help to ensure that a book reaches a wide audience. Publishing houses have teams of professionals who are dedicated to the success of their books. These teams may include editors, marketers, designers, and publicists, who all work together to bring a book to market and make it a success. For example, a publishing house might invest in a large marketing campaign to promote a book, using various channels such as social media, print advertisements, and media tours to reach a wide audience.
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