There was a time when if you wanted to lose a few inches, get that mole checked out or had a toothache, you would reach for the Yellow Pages or call information to find a slimming center, a dermatologist or a dentist. But these traditional marketing strategies have started fading into oblivion, slowly getting replaced with more targeted digital strategies. The main reason behind this is reach and Return on Investment (ROI). Digital marketing strategies have a far higher reach and an increased ROI as compared to traditional marketing. As a proprietor of a specialty clinic, it is no longer sufficient to simply join the pack, but to be able to lead it. And what better way to do that than to have a robust digital marketing presence?
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