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blog address: http://eventbasedmarketing.wordpress.com/

keywords: event based marketing, knowledge base on event based marketing, event based marketing in 2013, event based marketing for banks

member since: Apr 15, 2014 | Viewed: 143

Event Based Marketing

Category: Business

Event based marketing (EBM) or trigger-based marketing or event initiated marketing or event driven marketing is marketing that is initiated in response to a particular event or series of events. The events upon which this marketing is based can be: * Consumer-centric events. * Organization-initiated events.

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