FACTORS MAKING BULK SMS A POWERFUL MARKETING STRATEGY

Category: Internet

It is expected that by 2016 mobile internet usage might over take desktop web use . According to a study, SMS has reaction time 8 times more than email. With increasing mobile phone clients around the world, mobile is a vital access point through which entrepreneurs can achieve potential clients effortlessly. It estimated that almost 98% of the SMS are opened and read by individuals, making mobile marketing a powerful and dependable promoting technique in today’s competitive marketing arena. All these statistics clearly pinpoints the significance of SMS promoting as an effective marketing strategy.