It’s natural to want headlines on a flyer to be factual or shout out something about your company. Perhaps simply your name. This approach will most likely fail to grab a reader’s attention and a customer will not even read the rest. Consider titling your flyer with the benefit of being your customer. For example, if you’re a delivery service, something like “Bringing you what you need, so you can focus on what’s important.” will most likely have a better impact.
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